Paranormal activity

Paranormal Activity is a horror movie which now has a following series of 3 different movies.

The review on the front cover of the DVD is there to inform the audience of what they should expect from the movie. It is also a good technique to get viewers because people want to know if the film is good or bad before they actually decide to watch it so putting this up on the cover will attract the audience.
Threatning images of the scenes that are possibly in the film gives a heavier effect on the audiences mind and the shadow on the door and women scared tells us its a horror movie. The image in particular looks more realistic. Also the tag line at the bottom "DONT SEE ALONE" is a warning for the audience but is also a way of getting the audience interested and why they should not watch it alone and leaves them curious.
The slogan "WHAT HAPPENS WHEN YOU SLEEP" leaves a question in the audience mind it makes them wonder about their own life when they sleep which shows us the film can be very effective to readers. The red words such as violence, anger, danger, blood gives us a good idea on what the film may be about.